ChatGPT for Business
Self-paced course · Waitlist open
Use ChatGPT as a reliable business partner for research, communication, meetings, planning and decision support.
Build repeatable ChatGPT workflows you can use every week.
Use AI better. Lead with confidence.
Practical ChatGPT and Claude courses for leaders and teams—so you can research faster, make better decisions and build AI workflows your people can actually use.
01
ChatGPT
Research, communication and repeatable business work.
02
Claude
Complex documents, analysis and structured thinking.
03
AI Workflows
Turn useful prompts into reliable ways of working.
Former EMEA COO at UiPath · Salesforce Chief of Staff Europe & Country Leader DACH · Microsoft COO Singapore
Microsoft
COO Singapore and APAC executive roles
Salesforce
Chief of Staff Europe and Country Leader DACH
UiPath
EMEA COO, pre- and post-IPO
YOU’RE IN THE RIGHT PLACE IF…
AI is moving fast. Your skills need to move with it.
You do not need more AI hype. You need the skills, workflows and judgment to use it well.
Get the Executive PreviewYou already use ChatGPT—but mostly through occasional prompts rather than reliable business workflows.
You are curious about Claude—but are not yet sure where it fits into your everyday work.
Your team is experimenting with AI—but everyone is using it differently and results depend on the individual.
THE NEW EXECUTIVE BOOK
Das erste Gespräch
The most important part of your sales process now happens before your CRM ever sees the customer.
Watch Thorsten Keller read the opening—and receive Chapter 3 together with the Fifth-Stakeholder Check.
Get the Executive PreviewExecutive-Buch
Das erste
Gespräch
The Executive Preview
- Public 30-minute author preview
- Chapter 3: The Invisible Sales Process
- Executive buyer-journey diagram
- 15-question Fifth-Stakeholder Check
- Book launch invitation
COURSES
From AI-curious to AI-capable.
Claude for Business
Self-paced course · Waitlist open
Use Claude for analysis, complex documents, structured thinking and high-quality business communication.
Turn complex information into clearer thinking and better business output.
AI Business Skills Bootcamp
Live pilot · 4 weeks · 90 minutes per session · Waitlist open
A live pilot cohort using ChatGPT and Claude together across four weekly 90-minute sessions, with practical assignments between sessions.
Understand. Apply. Systemize. Lead—with a small cohort in one language per cohort.
THE AI BUSINESS SKILLS METHOD
Understand. Apply. Systemize. Lead.
01
Understand
Know what ChatGPT and Claude can do, where they differ and where human judgment remains essential.
02
Apply
Use AI in real business situations: research, writing, meetings, analysis, decisions and customer communication.
03
Systemize
Turn successful prompts into reusable workflows, templates and team standards.
04
Lead
Create confidence, quality and responsible adoption across your organization.
FOR COMPANIES
Upgrade the AI skills of your entire team.
Course-led learning, shaped by real enterprise experience and adapted to the work your people already do.
Get the Executive PreviewExecutive AI Masterclass
ChatGPT, Claude, business applications, risks and leadership decisions for leadership teams.
ChatGPT & Claude Team Training
Practical role-based training for sales, marketing, operations, leadership and knowledge workers.
AI Workflow Workshop
Identify high-value workflows and turn them into reusable AI-supported processes.
AI Skills Academy
Self-paced courses, live sessions, office hours and team-specific assignments in one learning program.
WATCH. LEARN. APPLY.
Build your AI skills in the format that fits you.
Ready to upgrade your AI skills?
Start with the book’s Executive Preview. Courses and company programs remain the next capability step.
Need implementation and ongoing AI operations rather than training? Visit Citara